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Even though Mad Heidi is a film with so much attitude that you realize from its very first minute that it’s not for everyone, there’s something magnetic about it. It’s got so much personality that it’s hard to discard it just because it’s supposed to be cheesy and silly. You’ll think about stopping for a minute, but it will quickly grasp you with the same silliness and original sense of humor, and you will stay until the end. Let me guarantee you you have never seen a film like this one.
Reminiscent of titles like Psycho Goreman and Turbo Kid, Mad Heidi is absurd from its stem and premise. Bear with me. It tells the story of the classic children’s book Heidi, only this time there’s more cheese, body builders and gore. Heidi is a kick-ass blend of kung-fu masters, action icons and exploitation heroes. She leads the story as a girl who decides to act against a tyrant who’s only intention is establishing a state of dictatorship through dairy. Yes, it is absurd, and that’s the way we like it.
Mad Heidi has everything. From laughable characters to creepy ones. From cheesy special effects to great displays of gore. And it’s all shot with mesmerizing cinematography in a land of amazing landscapes (or at least a recreation of it). When it begins, it declares itself as a Swissploitation movie, and if you think this couldn’t possible, think again. Directors Johannes Hartmann and Sandro Klopfstein achieve the impossible. I don’t mean an absurd and pointless product. I meant a compelling film that arouses the viewer through mysterious, uncommon ways. In my case, I think Alice Lucy is a great lead that gives her everything in a film that doesn’t necessarily require this.
The irreverent Mad Heidi is a good example of an unadulterated film that works better without the intervention of an organism set on establishing rules. It will probably be denigrated by some because of its spirit but that’s precisely what makes it an interesting film. It’s a funny film where jokes are substantial and not mere products of the moment or the scene. Both directors control everything because it’s how it should be. Even the most familiar face on the film, Casper Van Dien (who plays the horrific dictator) is always under the direction of a duo that understand exactly where the limits lie and when they have to stop the natural course of a good idea.
Today, grindhouse cinema seems distant but films like Mad Heidi bring it to the table as a great concept for a limited niche tired of the same old franchises delivered by big studios. Sometimes they have the power to take control and achieve crowdfunding. Surely, ninja nuns and mutated soldiers and melted cheese as a torture device were never part of the initial formula, but risk is part of everything. Directors Hartmann and Klopfstein went ahead and made the best they could do with an idea that couldn’t have been easy to present.
Founder of Screentology. Member of the OFCS. RT Certified Critic
Dog dad.
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– Armessa Movie News