[ad_1]
New York, NY (Top40 Charts) MRCH share their new video for the single ‘Cherry Painted Eyes’ today. The track is from their forthcoming EP TV Bliss out on Vertex Music Ltd. October 13th. ‘Cherry Painted Eyes’ follows the singles ‘Easiest To Bend’ and ‘Stars Align’ which the band recently performed on Good Morning Arizona. The track is also getting some commercial radio support on their hometown ALT AZ as well as Sirius XM, WBTZ in Burlington, and California Alternative stations KEBF, KBUU, KFCF, KZSR.
‘Cherry Painted Eyes’ is another shoegaze inspired dreamy pop track set to a storyboard video created by the band themselves. While the subject matter of the song is heavier, the video is whimsical and cinematic to balance it out:
“Cherry Painted Eyes is a song riddled with anxiety. Describing a series of panic attacks and bloodshot eyes… We wanted to make the video a little more lighthearted than that thought. Set in the void of space, complete with near hit from a passing comet, and a drink to take the edge off. This vid is a DIY playful nod to classics from The Cure and Smashing Pumpkins.”
MRCH also wanted to see if they could utilize AI for good: “We built the sets out of paint, paper, quilt batting, and insulation boards. Then coupled it with AI-generated fill and sketches on ProCreate to help expand the world. There’s been a lot of talk in the arts lately about the negative aspects of AI. And there are for sure elements of it that are scary. Ones that can lead to really negative outcomes. But, we’re interested in using it as an opportunity to create beyond our budget. A lot like the approach we take with our music.
We use whatever tools we can. Whether it’s the cheapest gear or the newest techniques. It’s all fair game. Some of this new tech kind of gives us a way to realize bigger ideas. The song and video are both a bit about bridging those gaps between fear and opportunity.”
Watch ‘Cherry Painted Eyes’ here:
MRCH will play a hometown gig at Gracie’s Tax Bar on November 4th to celebrate the vinyl release of TV Bliss.
Arriving three years after their previous No-Holds-Barred EP, the upcoming TV Bliss represents a brave new era for MRCH. The duo delved deeper into collaboration, first developing demos with the help of Jimmy Eat World’s Jim Adkins, and then bringing creative more voices into play with mixing from the Grammy-nominated Tony Hoffer (Depeche Mode,Metric, Chromeo) and mastering by Dave Cooley (Wolf Alice, Tame Impala, Paramore).
Its lyrical themes and visual aesthetic were inspired by Mickey’s childhood memories of being lost in the escapism of television – something which has been reflected with previous MRCH tracks featuring in Shameless, Guilt, The Vampire Diaries, Famous in Love, Search Party, 13 Reasons Why and The Twilight Zone.
Mickey and Jesse met at a music store in Arizona. While their backgrounds at that point were polar opposite (Mickey as a singer-songwriter, Jesse in the world of prog-metal), their differences became a strength – not only in regards to their genre backgrounds, but also their personalities: Mickey always wanted to make an emotional connection, while Jesse loved experimentations with new sounds. They both studied jazz in Phoenix, before shared influences such as Cocteau Twins, New Order, Metric, Phantogram, St. Vincent, Purity Ring and Beach House led to the formation of MRCH. Now TV Bliss is set to take them further than ever before.
// global variables
var Top40FullName=””;
var Top40FBid=”;
var Top40userid=”;
/*
// This is called with the results from from FB.getLoginStatus().
function statusChangeCallback(response) {
console.log(‘statusChangeCallback’);
console.log(response);
// The response object is returned with a status field that lets the
// app know the current login status of the person.
// Full docs on the response object can be found in the documentation
// for FB.getLoginStatus().
if (response.status === ‘connected’) {
// Logged into your app and Facebook.
fb_login_check();
} else {
// The person is not logged into your app or we are unable to tell.
document.getElementById(‘top40-login-status’).innerHTML = ‘Please log ‘ +
‘into this app.’;
}
}
function checkLoginState() {
FB.getLoginStatus(function(response) {
statusChangeCallback(response);
});
}
window.fbAsyncInit = function() {
FB.init({
appId : ‘160329538558’,
cookie : true, // enable cookies to allow the server to access the session
xfbml : true, // parse social plugins on this page
version : ‘v2.8’ // use graph api version 2.8
});
FB.getLoginStatus(function(response) {
statusChangeCallback(response);
});
};
// Load the SDK asynchronously
(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “https://connect.facebook.net/en_US/sdk.js”;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));
// Here we run a very simple test of the Graph API after login is
// successful. See statusChangeCallback() for when this call is made.
function fb_login_check() {
console.log(‘Welcome! Fetching your information…. ‘);
FB.api(‘/me’, function(response) {
console.log(‘Successful login for: ‘ + response.name);
console.log(response);
Top40FullName=response.name;
Top40FBid=response.id;
Top40userid=’fb_’+response.id;
var metadata = {
user_id: Top40userid
};
Intercom(‘trackEvent’, ‘FB-login’, metadata);
document.getElementById(‘top40-login-status’).innerHTML =
‘Thanks for logging in, ‘ + response.name + ‘!’;
$(‘#top40-login-button’).css(‘display’,’none’);
});
}
*/
[ad_2]
Source link
Armessa Music News