The Real People From Michael Jordan’s Nike Deal – The Hollywood Reporter- Armessa Movie News

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Ben Affleck’s Air tells the true story of how Nike ran a tense campaign to sign Michael Jordan to his first sneaker deal in 1984 when he was just a rookie in the NBA. The contract eventually improved how Nike was viewed by the public and changed how athletes negotiated brand deals.

Matt Damon stars in the film as Nike executive Sonny Vaccaro, who tries to win over Jordan’s mother, Deloris (Viola Davis), amid the negotiation process. Meanwhile, Affleck appears as Nike CEO Phil Knight in the film based on Alex Convery’s screenplay.

The cast also includes Jason Bateman, Marlon Wayans, Chris Messina, Chris Tucker, Matthew Maher and Julius Tennon.

In addition to appearing onscreen, both Affleck and Damon are among the film’s producers.

During the movie’s world premiere at South by Southwest Film & TV Festival in Austin, Texas, Affleck spoke to the audience about his hopes that the film would succeed.

“Tonight is the most important night of my professional life,” the director told the crowd. “This is an optimistic, hopeful movie about people. So I can’t hide behind being an auteur — [as if to say] ‘you don’t need to understand my movie.’ I really hope you like it. … So no pressure, but it’s all on you.”

While several people involved in the business deal are featured in the film, Affleck explained that no one portrays Jordan because the athlete has become an “idea” to people.

“When you are that person, when you become so much more than a hero or an athlete or even an icon, you start to become an idea to people. You touch them and just start to represent hope and excellence and greatness. You are one of a kind. And there is no way I was ever going to ask an audience to believe that anybody other than Michael Jordan was Michael Jordan. Which was also out of my own naked self interest, frankly, because I knew it would destroy the movie,” he explained at SXSW. “You will see him [in archival clips] in the movie, but you will see Michael Jordan as he truly is in his authentic masterful genius, which exists for all of us to see. It was a deliberate choice. I thought he was too majestic to have anyone impersonate him and — as I told him — ‘You’re too old to play the part.’”

The biographical drama premiered at SXSW on March 18 before its wide theatrical release on April 5.

Read on to find out how the cast prepared to play their real-life counterparts.

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